Vans x Michelin

digital innovation footwear 

*​Concept for academic purposes ONLY

Unconventional collaboration visualized! Sponsored by VFC, this project explores how digital innovation changes how we see, how we think, and how we design. Let's take a look at how a 130-year-old company can influence Vans authentic style. The product creation process is all done in virtual reality to explore means to minimize environmental impact by presenting product concepts digitally. Research and visual done in collaboration with Surface Designer, Aubrie Smith.

Click to see full presentation!

(but before you do, lower the volume just in case:)

Thank you VF team!

©2020 mana koike