brand retail strategy

Ghirardelli has been one of the top seller chocolate companies in the Western US. With this exercise, my goal was to introduce the taste of Ghirardelli to the Eastern US to expand the brand market and to create an opportunity for the visitors to explore the mix and match of the two flavorful worlds. Gather around and find your favorite pair of chocolate and wine!

NOT a sponsored project

​Concept for academic purposes ONLY

©2020 mana koike